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SERVICE
 Fractional CMO

CMO-level expertise at a part-time cost

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Need someone who can work with your teams to build a better marketing organization? Someone who can be that positive change agent that sets your business up for long-term success? Introduce new or better processes, and maybe bulldoze a few silos?

We can do that.

What is it?

A fractional CMO delivers c-level marketing expertise on a part-time, contract basis. They deliver all the expertise of a CMO without the expense of a full-time hire, and provide holistic subject matter expertise across marketing touchpoints.

How does it work?

Depending on your industry and organizational needs, we will match you with either our Founder or a member of our exclusive Double Black Partner Network. We will hold a discovery call wherein we can discuss needs, time commitment, and rates.  We want to be sure you feel you’ll be working with someone who is a good fit.

Once paired, your Fractional CMO will provide marketing leadership for your team(s) either virtually or in person. Their responsibilities can include:

  • Develop company’s brand and digital marketing strategies that deliver new customer acquisition, drive engagement and retention, and increase revenues and profits

  • Lead innovative creative, brand, and communications strategies

  • Drive digital best-practices among cross-functional teams

  • Oversee agency & supplier relationships; lead media agency reviews

  • Lead analytics and measurement projects

  • Train and mentor teams, upleveling skills and in-house digital capabilities

  • Interface with clients and/or investors

  • Develop investor pitch strategies

Want to learn more?

Schedule a discovery call.
Set Up A Discovery Call
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Company Details
Headshot - Ryan

Ryan Kennedy

  • Brand Leadership
  • Brand Strategy
  • Marketing Strategy
  • Field Activation and Execution
  • Product Development 
  • Merchandising 
  • Business Development
  • General Management
  • Team Leadership
  • Market Research and Analysis
  • Nielsen and IRI Data
  • Key Account Development
  • Packaging and POS Design
  • Exceptional Customer Service

Ryan is a passion-driven, results oriented, brand builder & entrepreneur with over 20 years of experience. A nine-year veteran of Glaceau’s Vitamin Water and CocaCola, Ryan has a proven track record of developing and activating regional and local marketing strategies that bring brands to life and drive sales growth. Ryan is also the founder and CEO of Water Dog Paddle Co., a family-friendly eco-tourism company on John’s Island in Charleston, SC and is ranked the #1 outdoor activity to do on TripAdvisor.  When on dry land and not paddling, Ryan continues consulting with beverage and apparel start-ups.

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Headshot-Rupert

Rupert

  • Omnichannel Marketing Strategy
  • Content Strategy
  • Customer Journey
  • Ideation Facilitation
  • Customer Acquisition Strategy
  • Social Media Strategy
  • Storytelling and Brand Narrative 
  • Operational Excellence Frameworks
  • Negotiation

Rupert is a marketing strategist, consultant, and ideator that helps companies deploy creative strategies that win. He currently runs marketing at Zenlist, a real estate proptech company that has reimagined the home search process through a collaborative search ecosystem.  He has worked for brands in the sports, entertainment, wellbeing, and proptech areas, and has consulted companies in D2C ecommerce, B2B SaaS and more. Rupert has created strategic engines that have and will continue to generate tens of millions of dollars for brands.

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Headshot - Suzanne

Suzanne Cockerham

  • Omnichannel marketing strategy and activation
  • Affiliate, partner and agency management
  • Digital marketing: SEO, D2C and social media
  • Communications, PR and Influencer strategy
  • P&L and Budget Management
  • Forecasting, pricing and inventory management
  • Team leadership, coaching and development
  • Google Analytics, Hootsuite & ContentCal

Suzanne is a global marketing and communications director with stand-out experience delivering growth within the luxury and prestige consumer retail sectors. She develops, leads and executes best-in-class innovative brand omnichannel strategies that align with corporate goals, and allow flexibility for localization and in-market activation. Suzanne ran all of UK marketing for Estee Lauder Companies’ Designer Fragrances plus men’s skincare. She also ran marketing for Godiva’s Global Travel Retail and Continental Europe Retail divisions. She has spent the past few years consulting with start-ups in the premium beauty and food industries.

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Headshot-Hal

Hal Smith

  • Digital advertising and marketing
  • Direct response, lead generation, demand generation, and digital fundraising specialties
  • Certified advertiser for Facebook (Meta), Google, Apple Search, Snap, Twitter
  • Programmatic media buying
  • Data analysis, including certifications in Google Analytics and SQL
  • Data visualization, including Google Marketing Suite and Datorama.
  • Team management
  • Ad operations

Hal is a marketing and advertising expert specializing in building advertising campaigns, teams, and systems for customer acquisition at scale. He is the founder of H Street Digital, an Austin-based advertising agency that specializes in customer acquisition for Fintech, SaaS, DTC ecommerce, and Web 3 companies. Prior to running his own shop, he opened and managed Realtime Media’s Manhattan office, where his team managed digital advertising for clients including: Citibank, J.B. Hunt, Nasdaq, the Dallas Mavericks, Microsoft Azure, Heartland Dental, and several high-growth startups.

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Headshot-Jacqueline

Jacqueline Plunkett

  • Brand management
  • New product development
  • New product launches and activation
  • Digital-first marketing strategies
  • Content and influencer strategy
  • Customer strategy and user experience (CX, UX)
  • Media strategy, buying, upfronts and negotiations
  • Analytics and attribution
  • CRM and data management
  • Agency structures
  • Change management and silo destruction
  • Marketing technology vendor evaluation

Jacqueline has spent 20+ years working with some of the world’s most iconic brands. A veteran of the Estee Lauder Companies and Google, Jacqueline has been on the front lines of the marketing industry’s transformation into a data-driven, digital-first industry. She has managed new product launches, delivered culturally relevant marketing strategies, spearheaded media buying, driven video and influencer strategy, and led data analytics modeling programs. Jacqueline rounded out her experience going agency-side at Omnicom Media Group, after which she launched her own consulting company working with start-ups and scale-ups to help entrepreneurs build national brands.

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