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About Our Founder

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Jacqueline Plunkett

Jacqueline has spent 20+ years working with some of the world’s most iconic brands. From her start in finance and through her evolution through prestige brand management, big tech, and big agency, Jacqueline has built the interdisciplinary skill set necessary to help companies successfully build brands through a rapidly evolving digital marketing landscape.

Finance

Jacqueline started her career working with portfolio managers and analysts at OppenheimerFunds and JPMorgan Private Bank. But like many who start in Finance, Jacqueline went to business school to springboard into a career change. In this case, brand management.

Brand Management - Estee Lauder Companies

Starting as an MBA Summer Associate at L’Oreal Paris, Jacqueline went on to join the Estee Lauder Companies, spending 5 years working in brand management, developing and managing new global product launches and brand strategy. She also focused on delivering cultural relevance across different consumer groups with a special focus on Latin America and the US Hispanic consumer. Brands included Clinique, Estee Lauder, Donna Karan, Tommy Hilfiger, Michael Kors, and others.

Big Tech - Google

Jacqueline managed top US and UK consumer advertising accounts for Google. Accounts included General Mills, Estee Lauder Companies UK, Nivea UK, British healthcare and medical supply clients. Jacqueline spearheaded upfront media buying negotiations, drove video content and influencer strategy, and led data analytics modeling projects. Digital strategies included branding, lead generation, and direct response.

Jacqueline won numerous internal awards at Google, including awards for exemplary client relationships in the UK and US, and the Social Media Guru award for top social media brand strategist, Northern Europe division. She’s been a featured speaker at various Google-sponsored “inspiration days” and “digital immersion workshops” for top international and US brands, including Unilever’s iconic Dove brand.

Big Agency - Omnicom Group

After Google, Jacqueline joined Omnicom PR Group to lead the digital department at DDC Public Affairs, a bi-partisan advocacy agency built on its proprietary CRM technology and whose clients included 40 of the Fortune 50. Jacqueline and her team built integrated marketing campaigns via digital advertising, CRM, storytelling, and ground operations to engage and educate the public on legislative issues. Let’s face it, legislation is boring, complex, and difficult to advertise. Jacqueline’s job was to build digital engagement strategies that changed that.

Jacqueline brought a new vision to the department. She eliminated department silos, reorganized the network of vendors, and established partnerships across Omnicom's agencies that integrated their data-science and media buying resources with DDC’s CRM expertise. The result enabled DDC to deliver data-driven, industry leading solutions to advocacy clients who won decisive victories during the 2018 midterm elections cycle. It also landed DDC new clients, one of whom in the Top 5 of the Fortune 50.

Education

Executive Education Certifications in:

  • Analytics Management
  • Applied Business Analytics
  • Breakthrough Customer Experience (CX) Strategy
  • Platform Strategy
  • Digital Marketing and Social Media Analytics
  • Communication and Persuasion in the Digital Age

Education

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Princeton University

B.A. in History of Science and Technology

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NYU Stern

M.B.A. with a triple major in Finance, Marketing, and Entrepreneurship & Innovation

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MIT Sloan

Executive Education dual certificates earned in Strategy and Innovation, and Management and Leadership.

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Ryan Kennedy

  • Brand Leadership
  • Brand Strategy
  • Marketing Strategy
  • Field Activation and Execution
  • Product Development 
  • Merchandising 
  • Business Development
  • General Management
  • Team Leadership
  • Market Research and Analysis
  • Nielsen and IRI Data
  • Key Account Development
  • Packaging and POS Design
  • Exceptional Customer Service

Ryan is a passion-driven, results oriented, brand builder & entrepreneur with over 20 years of experience. A nine-year veteran of Glaceau’s Vitamin Water and CocaCola, Ryan has a proven track record of developing and activating regional and local marketing strategies that bring brands to life and drive sales growth. Ryan is also the founder and CEO of Water Dog Paddle Co., a family-friendly eco-tourism company on John’s Island in Charleston, SC and is ranked the #1 outdoor activity to do on TripAdvisor.  When on dry land and not paddling, Ryan continues consulting with beverage and apparel start-ups.

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Rupert

  • Omnichannel Marketing Strategy
  • Content Strategy
  • Customer Journey
  • Ideation Facilitation
  • Customer Acquisition Strategy
  • Social Media Strategy
  • Storytelling and Brand Narrative 
  • Operational Excellence Frameworks
  • Negotiation

Rupert is a marketing strategist, consultant, and ideator that helps companies deploy creative strategies that win. He currently runs marketing at Zenlist, a real estate proptech company that has reimagined the home search process through a collaborative search ecosystem.  He has worked for brands in the sports, entertainment, wellbeing, and proptech areas, and has consulted companies in D2C ecommerce, B2B SaaS and more. Rupert has created strategic engines that have and will continue to generate tens of millions of dollars for brands.

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Suzanne Cockerham

  • Omnichannel marketing strategy and activation
  • Affiliate, partner and agency management
  • Digital marketing: SEO, D2C and social media
  • Communications, PR and Influencer strategy
  • P&L and Budget Management
  • Forecasting, pricing and inventory management
  • Team leadership, coaching and development
  • Google Analytics, Hootsuite & ContentCal

Suzanne is a global marketing and communications director with stand-out experience delivering growth within the luxury and prestige consumer retail sectors. She develops, leads and executes best-in-class innovative brand omnichannel strategies that align with corporate goals, and allow flexibility for localization and in-market activation. Suzanne ran all of UK marketing for Estee Lauder Companies’ Designer Fragrances plus men’s skincare. She also ran marketing for Godiva’s Global Travel Retail and Continental Europe Retail divisions. She has spent the past few years consulting with start-ups in the premium beauty and food industries.

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Hal Smith

  • Digital advertising and marketing
  • Direct response, lead generation, demand generation, and digital fundraising specialties
  • Certified advertiser for Facebook (Meta), Google, Apple Search, Snap, Twitter
  • Programmatic media buying
  • Data analysis, including certifications in Google Analytics and SQL
  • Data visualization, including Google Marketing Suite and Datorama.
  • Team management
  • Ad operations

Hal is a marketing and advertising expert specializing in building advertising campaigns, teams, and systems for customer acquisition at scale. He is the founder of H Street Digital, an Austin-based advertising agency that specializes in customer acquisition for Fintech, SaaS, DTC ecommerce, and Web 3 companies. Prior to running his own shop, he opened and managed Realtime Media’s Manhattan office, where his team managed digital advertising for clients including: Citibank, J.B. Hunt, Nasdaq, the Dallas Mavericks, Microsoft Azure, Heartland Dental, and several high-growth startups.

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Jacqueline Plunkett

  • Brand management
  • New product development
  • New product launches and activation
  • Digital-first marketing strategies
  • Content and influencer strategy
  • Customer strategy and user experience (CX, UX)
  • Media strategy, buying, upfronts and negotiations
  • Analytics and attribution
  • CRM and data management
  • Agency structures
  • Change management and silo destruction
  • Marketing technology vendor evaluation

Jacqueline has spent 20+ years working with some of the world’s most iconic brands. A veteran of the Estee Lauder Companies and Google, Jacqueline has been on the front lines of the marketing industry’s transformation into a data-driven, digital-first industry. She has managed new product launches, delivered culturally relevant marketing strategies, spearheaded media buying, driven video and influencer strategy, and led data analytics modeling programs. Jacqueline rounded out her experience going agency-side at Omnicom Media Group, after which she launched her own consulting company working with start-ups and scale-ups to help entrepreneurs build national brands.

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