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Digital shouldn’t
be difficult

It’s time to take your brand marketing to the next level.

Set Up A Discovery Call

Digital shouldn’t
be difficult

It’s time to take your brand marketing to
the next level.

Set Up A Discovery Call
Birds-doubleblack

Boutique brand and
digital marketing consultancy

When bootstrapping has taken you as far as it can, and it’s time for more formal processes, that’s where we come in.

Designed for start-ups, scale-ups, and entrepreneurs, Double Black builds digital-first marketing solutions that set businesses up for their next level of growth.

Whether your company is brand-spanking new, or your company has reached an inflection point, we’ve been where you’re trying to go. We can help you get there.

Learn how we do it
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The Difference Is Experience

Double Black is built on the best-practices of our Founder’s 20 year career working for, and with, some of the world’s most iconic brands and companies. We bring world-class brand management, big tech media and analytics savvy, and big agency digital ecosystem management together to identify solutions that will transform your business.

Service Offerings

1 HOUR
CONSULTATIONS

Designed For:
Entrepreneurs and SMB’s who just need advice
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DOUBLE BLACK
BRAND LAB

Designed For:
Companies who need to tap into a marketing brain trust to solve problems quickly
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FRACTIONAL CMO
SERVICES

Designed For:
Companies who need C-Level expertise on a part-time basis
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Startup Advisory Board Services

Are you an entrepreneur with a great idea and you need someone with digital and brand marketing chops to be on your Board? We’d love to hear your ideas and see if we can help! Set Up A Discovery Call
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Not sure what you need?

No worries. Let’s chat and we’ll figure it out together.
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Industries Served

  • Tech Startups
  • Fitness
  • Apparel
  • Food & Beverage
  • Beauty & Wellness
  • Publishing
  • Documentaries
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Digital shouldn't be difficult
[email protected]
Greater Tampa Bay Area, Florida
  • © 2022 Double Black Digital LLC

Let's Set Up A
Brand Lab
Discovery Call

Contact Info
Company Details
Headshot - Ryan

Ryan Kennedy

  • Brand Leadership
  • Brand Strategy
  • Marketing Strategy
  • Field Activation and Execution
  • Product Development 
  • Merchandising 
  • Business Development
  • General Management
  • Team Leadership
  • Market Research and Analysis
  • Nielsen and IRI Data
  • Key Account Development
  • Packaging and POS Design
  • Exceptional Customer Service

Ryan is a passion-driven, results oriented, brand builder & entrepreneur with over 20 years of experience. A nine-year veteran of Glaceau’s Vitamin Water and CocaCola, Ryan has a proven track record of developing and activating regional and local marketing strategies that bring brands to life and drive sales growth. Ryan is also the founder and CEO of Water Dog Paddle Co., a family-friendly eco-tourism company on John’s Island in Charleston, SC and is ranked the #1 outdoor activity to do on TripAdvisor.  When on dry land and not paddling, Ryan continues consulting with beverage and apparel start-ups.

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Headshot-Rupert

Rupert

  • Omnichannel Marketing Strategy
  • Content Strategy
  • Customer Journey
  • Ideation Facilitation
  • Customer Acquisition Strategy
  • Social Media Strategy
  • Storytelling and Brand Narrative 
  • Operational Excellence Frameworks
  • Negotiation

Rupert is a marketing strategist, consultant, and ideator that helps companies deploy creative strategies that win. He currently runs marketing at Zenlist, a real estate proptech company that has reimagined the home search process through a collaborative search ecosystem.  He has worked for brands in the sports, entertainment, wellbeing, and proptech areas, and has consulted companies in D2C ecommerce, B2B SaaS and more. Rupert has created strategic engines that have and will continue to generate tens of millions of dollars for brands.

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Headshot - Suzanne

Suzanne Cockerham

  • Omnichannel marketing strategy and activation
  • Affiliate, partner and agency management
  • Digital marketing: SEO, D2C and social media
  • Communications, PR and Influencer strategy
  • P&L and Budget Management
  • Forecasting, pricing and inventory management
  • Team leadership, coaching and development
  • Google Analytics, Hootsuite & ContentCal

Suzanne is a global marketing and communications director with stand-out experience delivering growth within the luxury and prestige consumer retail sectors. She develops, leads and executes best-in-class innovative brand omnichannel strategies that align with corporate goals, and allow flexibility for localization and in-market activation. Suzanne ran all of UK marketing for Estee Lauder Companies’ Designer Fragrances plus men’s skincare. She also ran marketing for Godiva’s Global Travel Retail and Continental Europe Retail divisions. She has spent the past few years consulting with start-ups in the premium beauty and food industries.

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Headshot-Hal

Hal Smith

  • Digital advertising and marketing
  • Direct response, lead generation, demand generation, and digital fundraising specialties
  • Certified advertiser for Facebook (Meta), Google, Apple Search, Snap, Twitter
  • Programmatic media buying
  • Data analysis, including certifications in Google Analytics and SQL
  • Data visualization, including Google Marketing Suite and Datorama.
  • Team management
  • Ad operations

Hal is a marketing and advertising expert specializing in building advertising campaigns, teams, and systems for customer acquisition at scale. He is the founder of H Street Digital, an Austin-based advertising agency that specializes in customer acquisition for Fintech, SaaS, DTC ecommerce, and Web 3 companies. Prior to running his own shop, he opened and managed Realtime Media’s Manhattan office, where his team managed digital advertising for clients including: Citibank, J.B. Hunt, Nasdaq, the Dallas Mavericks, Microsoft Azure, Heartland Dental, and several high-growth startups.

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Headshot-Jacqueline

Jacqueline Plunkett

  • Brand management
  • New product development
  • New product launches and activation
  • Digital-first marketing strategies
  • Content and influencer strategy
  • Customer strategy and user experience (CX, UX)
  • Media strategy, buying, upfronts and negotiations
  • Analytics and attribution
  • CRM and data management
  • Agency structures
  • Change management and silo destruction
  • Marketing technology vendor evaluation

Jacqueline has spent 20+ years working with some of the world’s most iconic brands. A veteran of the Estee Lauder Companies and Google, Jacqueline has been on the front lines of the marketing industry’s transformation into a data-driven, digital-first industry. She has managed new product launches, delivered culturally relevant marketing strategies, spearheaded media buying, driven video and influencer strategy, and led data analytics modeling programs. Jacqueline rounded out her experience going agency-side at Omnicom Media Group, after which she launched her own consulting company working with start-ups and scale-ups to help entrepreneurs build national brands.

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